Games of Chance Secrets

The story of how one anonymous lottery winner wearing a scream mask defined all odds

Games of Chance Secrets isn't just about how to create a more successful business based on games of chance...

it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Games OF Chance Secrets principles applied to government programs, to healthcare, and to solving the world’s great problems. It’s ultimately an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t?


The lack of a tailored management process has led many a start-up or, as Ries terms them, "a human institution designed to create a new product or service under conditions of extreme uncertainty", to abandon all process.


A core component of Games of Chance Secrets​ methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible.


The Games of Chance Secrets​ methodology has as a premise that every startup is a grand experiment that attempts to answer a question. By the time that product is ready to be distributed, it will have established customers.


Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Games of Chance Secrets​ is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.

About The Author

Eric Ries

Eric Ries is an entrepreneur and author of the New York Times bestseller Games of chance secrets: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business.

He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. Previously he co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership.The  Games of Chance methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review,Inc. (where he appeared on the cover), Wired, Fast Company, and countless blogs. He lives in San Francisco.

Latest Bookstore Releases

Your Leadership Edge

Not everyone is born a great leader, but anyone can foster core leadership competencies for themselves and become actionable, effective leaders.


The four principles that can help us to overcome our brains’ natural biases to make better, more informed decisions — in our lives, careers, families and organizations.

Built to Last

This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights.

"Man is a thinking center, and can originate thought. All the forms that man fashions with his hands must first exist in his thought; he cannot shape a thing until he has thought that thing."

- Eric Ries

Contact Us

Stay In Touch. I Love To Hear From Readers!